Hotel Lobby Candle partnered with Josh Cellars to create a limited-edition Prosecco candle, inspired by the ritual of celebration. As Art Director, I led the photo shoot concept and execution, packaging and physical product design, and campaign storytelling to translate the effervescence of sparkling wine into a cohesive brand experience.

Inspired by the elegance of afternoon tea and London’s storied hotels, this launch introduced a fragrance rooted in warmth, ritual, and escapism. I led the art direction, photo shoot concept, styling, and execution, as well as the packaging and digital experience, crafting a cohesive campaign through brand storytelling.

Unathletic Club is a fever dream of a brand built by myself and my best friend of two decades. While we have shared everything that two best friends can share during that time, the thing that rooted it all: being Unathletic™. Once we got the name, the rest was history. Unathletic Club has been brewing since the day we were born.

To increase brand awareness in Chatbooks’ home market, we launched a multi-channel campaign across Utah. I designed the creative system spanning billboards, car wraps, digital advertising, app experiences, and email — contributing to a 20% increase in brand awareness.

Hall of Breakfast is an interactive art experience celebrating the creativity and play found in everyday rituals. As lead designer, I created the brand identity, color story, and immersive visual experience, bringing together local art, community, and breakfast culture.